15 NEW DESIGNS FOR WOODARD WEAVE!

We are happy to announce the addition of 15 new designs to the Woodard Weave Collection! 

EMAIL US TODAY WITH A REQUEST FOR A DIGITAL CATALOG 

TO SEE ALL OF OUR DESIGNS.

INFO@WOODARDANDGREENSTEIN.COM

WOODARD WEAVE IN-HOUSE WINNER'S CIRCLE

At the beginning of every new year, we like to look back and see how our family of rug designs are doing. It is impossible to say which ​design we​ like best, but everybody has his or her favorites.

Our Administrative Assistant, Kelly, for example, chose Eaton Square #43-S for her ​brand ​new apartment. We asked her why, and she said "It has an interesting pattern without being too bold. I wanted something with a little color, but a design that would be versatile enough to move with me through different apartments."

Blanche is re​-​doing her wood floors due to water damage from a neighbor's faulty plumbing - ah, the joys of New York City apartment life! - and ​she chose  Geometric Checkerboard #90-G. According to Blanche, "​ The blue  is such a great neutral color - it goes with all my antiques and textiles".  

Having just finished a renovation of her Long Island house, Blanche also selected a number of designs including Water Mill #264 ​"It seems perfect for a house near the beach, yet it has lots of character."​

WOODARD WEAVE'S Somerset #55, is a favorite of many clients. The richly colored stripes on a neutral background seem to be a hit everywhere, and have a universal appeal. 

That same popularity is also enjoyed by  Checkerboard #27-2T, based on a classic design which ​really works with just about every decor, modern or traditional. When in doubt, many clients lean towards Checkerboard#27-2T and know they can't miss.

Hamilton #201-R is a surprisingly popular choice by our clients, some of whom combine the design with Arts and Crafts, Art Deco, and all kinds of contemporary styles.

The larger scale of White River Junction #84-BG in a subtle mix of colors is another winner in WOODARD WEAVE's  ​in-house ​fan club.

Our Reading Collection, #19-D shown here, was inspired by an antique woven rug we found in the rural area near Reading, Pennsylvania. People who made quilts, and it seems like most PA homemakers did during the late-19th and early-20th- Centuries, sometimes set up a loom in their kitchen and made hand woven runners  from leftover fabrics. For area rugs, the strips were sewn together to make large room size  rugs.

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For clients who prefer seamless rugs, WOODARD WEAVE has found a way to weave area rugs up to 13 feet wide by any length, while retaining the authentic style of historic carpets.

Thus, a cottage industry was born, and the custom prospered well into the 20th-Century. The strip rugs, as they were sometimes called, were so popular that some companies, like Sears and Roebuck, offered commercial versions of these colorful flat woven rugs.

WOODARD WEAVE is  proud to have helped revive our country's love affair with the 

​authentic historical style that is uniquely American.

Antique Trade Signs

Antique trade signs were not only decorative but, more important, identified where one could find specific services and products.  Because they were hand painted, each is an original piece of folk art with a purpose.  Before neon signs came to dominate  commercial areas across the country, these painted wood and metal advertisements hung outside shoe repair shops, department stores, pawn shops and every other commercial space open for business.  Now, with shoppers moving steadily towards sources on the Internet, these pieces from another era have gradually become even more treasured.

Painted wood raised letters on striped background.  Circa 1950.  An artist's palette was a favorite motif of the period, and one can assume that after an appointment at this establishment one will look as beautiful as a painting. Condition: Good, with weathered surface.

Painted wood.  Early 20th-Century.  Straightforward and to the point, one knows immediately what is for sale at this emporium.  Condition:  Good, with some age appropriate wear.

 Founded in 1901, the company is still doing business based in New York, NY.  Insurance companies have always been eager to present a stable and reassuring image to customers, and often produced signs with patriotic and historic themes to give a sense of permanence.  Professional sign painters were assigned to create striking, colorful graphics, some of the most effective for insurance companies with an ample advertising budget.  Condition:  Very good.

Early 20th-Century.  Gold painted letters on textured black painted wood background.  Here is a no-nonsense announcement, with a semi-serious effect.  Condition:  Very good.

Early 20th-Century  New York State.  Painted tin with wood frame.  The owners of this business hung a very distinguished sign which has an authentic patina surface.  Condition:  Weathered, mellowed paint.

Circa 1930.  Painted wood.  A simple, graceful sign that gives the impression that the proprietor was an elegant needle worker.  Condition:  Very good, with wear.

Early 20th-Century.  Painted wood.  A festive advertisement for a poultry supplier, in red, white and blue.  Condition:  Very good, with wear.

Air Brush Pottery

The colorful art deco designs featured on table ceramics designed by professional artists in Europe seem perfect for festive entertaining. Made between 1919 and 1933 in Czechoslovakia, Austria and Germany, these mass produced "designer ware" pieces have become relatively hard to find. Cake servers, plates, and pitchers, all add a distinctive and unique touch to festive tables set for summer enjoyment. For more about these pieces, please refer to Ceramics of the Weimar Republic 1919 - 1933.

Our own HOOKED RUG COLLECTION

Geometric designs in hooked rugs have been popular for centuries. Trouble is, the beautiful old ones are fragile and often not suited for everyday use. We have always been big fans of traditional hooked rugs and have come up with a solution - our own collection of historic designs, all based on authentic antique patterns from the past. Virtually any size is possible, and although we discourage soccer teams from working out on them, they do have the strength and integrity of the great old rugs when they were brand new.

The good news is, these geometrics work in so many decors - modern, art deco, traditional, mid-20th-Century, minimalist  - so many options. Each rug is hand-hooked with the highest quality, durable cotton. Made to order, virtually any size is possible, from runners to area rugs.

We are genuinely excited to offer these historic carpets available in a wide variety of sizes and colors. Our digital catalog is available by request by e-mailing info@woodardandgreenstein.com

Triangle Square HR#327

Mill Village HR#120

Dallas County HR#203A

New Preston HR#201

Ashford Hall HR#204

Riverton HR#403

Woodard & Greenstein in House Beautiful Magazine

The April edition of House Beautiful Magazine includes two Woodard & Greenstein products in its pages! The first is a WOODARD WEAVE Woven Rug, design Great Barrington #78-A which adds a quietly ordered element to the clean lines and comfortably furnished dining room in the article "A Global Approach" (Interior Design by David Dalton, Interview by David A. Keeps, Photographs by Lisa Romerein) beginning on page 100, image on page 104.

The second, is a vintage quilt featured in the article "Easy Breezy" (Interior Design by Justine Cushing, Interview by Christine Pittel, Photographs by James Merrell), beginning on page 110, image on page 119. Designer Justine Cushing used a whimsical vintage quilt, Circa 1930, to add warmth to this charming bedroom. "Pinwheel Sunburst" quilt from Woodard & Greenstein. 

The Grand Entrance - Architectural Digest - February 2014

A theatrical term, Grand Entrance, can be defined as an outstanding, attention-grabbing introduction to a character. As a verb, entrance is to to fill with delight, wonder, or enchantment.  Without qualification, both apply to the settings featured in the new Architecture Digest Magazine, particularly the entrance hall recently re-decorated by Mariette Gomez. 

WOODARD WEAVE Stair runner Norfolk #270 adds a strong counter-balance to the dream-like quality of this 1754 Georgian residence in Washington, DC. Old flooring with rich patina is deliberately left bare, a striking contrast to the exotic French scenic wall paper panoramas, as well as the softening texture of the WOODARD WEAVE striped runner on the grand staircase. 

Ms. Gomez has managed to fine-tune a flawless, classic setting, mixing a bit of history with a healthy dose of Hollywood glamour. Reminiscent of 19th-Century American muralist Rufus Porter, the romance of the French wallpaper captures the colorful excitement of historic decor confidently at home in any time period.  WOODARD WEAVE historic designs are inspired by that same vitality. Timeless. 

Image published in February 2014 Issue of Architectural Digest. Article: American Heritage by Douglas Brenner. Photography by Scott Frances. Produced by Howard Christian.

Woodard Weave in Traditional Home Magazine

Traditional Home Magazine's newest issue (October 2013) features WOODARD WEAVE Runners in some of our most popular stripes.  No, they are not awnings from Venice, although the crisp and colorful stripes do make you feel like you are in a wonderful place.   All of our designs for runners and area rugs are inspired by authentic antique American designs of a Century ago. Please see our website to request a digital catalog or order a hard copy.

Architectural Digest "Likes" a Woodard & Greenstein Hooked Rug

Woodard & Greenstein's hooked rug collection has  found its way to the dream-like pages of Architectural Digest Magazine this month.  The magazine, under the innovative leadership of Editor-in-Chief Margaret Russell, is leaving no leaf unturned in what's wonderful in home design.

Speaking of leaves, look for Woodard & Greenstein's hooked rug, Riverton, a traditional leaf pattern on Page 169 of the latest issue (September 2013). Fashion designer Lorry Newhouse's Park Avenue duplex is featured, with mixes of the sublime with the even-more-sublime. Collaborating with designer Rain Phillips, Ms. Newhouse created a sophisticated living space that follows no rules, other than to make certain that everything is "gloriously eccentric" - and elegant.   

Our own hooked rug adds a rich warmth to the entrance hall's exposed floor boards, and feels very comfortable with the old hand-painted doors from Italy that open to treasure filled living and dining rooms. Putting together old and new pieces found in the U.S., England, France, and elsewhere, the designers brought the rooms to life with surprising combinations of styles and colors, daring to do the unexpected. Ingenious.