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Tuesday, September 30, 2014

Antique Trade Signs

Antique trade signs were not only decorative but, more important, identified where one could find specific services and products.  Because they were hand painted, each is an original piece of folk art with a purpose.  Before neon signs came to dominate  commercial areas across the country, these painted wood and metal advertisements hung outside shoe repair shops, department stores, pawn shops and every other commercial space open for business.  Now, with shoppers moving steadily towards sources on the Internet, these pieces from another era have gradually become even more treasured.

Painted wood raised letters on striped background.  Circa 1950.  An artist's palette was a favorite motif of the period, and one can assume that after an appointment at this establishment one will look as beautiful as a painting. Condition: Good, with weathered surface.

Painted wood.  Early 20th-Century.  Straightforward and to the point, one knows immediately what is for sale at this emporium.  Condition:  Good, with some age appropriate wear.

 Founded in 1901, the company is still doing business based in New York, NY.  Insurance companies have always been eager to present a stable and reassuring image to customers, and often produced signs with patriotic and historic themes to give a sense of permanence.  Professional sign painters were assigned to create striking, colorful graphics, some of the most effective for insurance companies with an ample advertising budget.  Condition:  Very good.

Early 20th-Century.  Gold painted letters on textured black painted wood background.  Here is a no-nonsense announcement, with a semi-serious effect.  Condition:  Very good.




Early 20th-Century  New York State.  Painted tin with wood frame.  The owners of this business hung a very distinguished sign which has an authentic patina surface.  Condition:  Weathered, mellowed paint.

Circa 1930.  Painted wood.  A simple, graceful sign that gives the impression that the proprietor was an elegant needle worker.  Condition:  Very good, with wear.

Early 20th-Century.  Painted wood.  A festive advertisement for a poultry supplier, in red, white and blue.  Condition:  Very good, with wear.

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