On
our recent visit to our vacation home in Cartagena, Colombia, South
America, the visual excitement started immediately upon arrival as we
took in a myriad of colorful, graphic signs advertising local businesses
and products.
In the old city, the 500-year-old wall has protected the
historic center architecture while making room for its share of
traditional, Spanish influenced trade signs.
Outside the
wall is the gleaming Plaza shopping mall with more contemporary style
signs, still retaining a Latin beat. Among my favorites is the wordless
No Honking sign showing a vintage horn in a circle with a red line
crossing it out.
The party bus poster comes alive with an image
of a big bowl of fruit balanced on the head of a lady in classic local
costume.
Postobon, a favorite soft drink, is well represented
in frequent festive signs inviting you to quench your thirst while
satisfying your craving for sugar. If you don't have a
craving for sugar, try the agua mineral con gas (sparkling) or sin gas (non-carbonated).
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